Sales presenter design

Vegan Trademark certification represents a huge area of opportunity and a key revenue stream for The Vegan Society. With layer upon layer of reasons why for brands to buy into, the Sales & Marketing team approached us to help them tackle their B2B sales presenter and present their value proposition in a more compelling, customer-focused way.

We approached this job in two phases. Firstly, we presented a new look and feel for a consistent, on-brand experience and gently challenged them on the content. Through an audience lens, we felt there was too much information. So we helped to strip it back, make it more concise and give the sales team a platform to talk from, all whilst leaving enough information on the slides for it to make sense as a leave behind.

With the look and feel and content signed off, we were able to purposely roll out all the slides, delivering a deck that achieved the aims of the brief and as importantly, inspired the team using it.