Branding development

As an alternative education provider looking to expand their provision beyond an established BTEC programme, the team at Future Lions came to us to bring to life a set of brand assets to help raise awareness and support their recruitment.

We created a consistent design style and helped scope and refine the content for two different audiences and uses; parents or carers reading an information booklet, needing to understand what makes them different to a school, college or university and teachers/local authorities sitting through a presentation, where the benefits of this academic pathway needed to be crystal clear.

Alongside this collateral we also created a simple one page brand guideline having finessed the colour palette and defined a set of fonts.