Course guides concept and design

The brief was a simple and bold one – step away from the creative and conceptual norm to promote Boston College as a compelling alternative to Sixth Form.

Integral to the brief was bringing the college’s vision to life and embracing its values. With the client true to their word, we blended a piece of language that triggers the notion of change with a design style that has buckets of energy; the result is a set of course guides that are unique and authentic, with the concept also rolling out across social and digital channels and point of sale.