CODE digital amps

As their first range of digital amps, CODE was a brand new proposition for Marshall and its customers. Aimed primarily at a younger, entry level audience, our challenge was to find the sweet spot that appealed to them but could also span their ardent, loyal fans.

With a need to communicate a sense of joy and passion for music, whatever the genre, we took our inspiration from the songwriter’s notebook. From there we brought to life a sense of freedom and creative license whilst still integrating product USPs, in a way that broke the mould of a traditional Marshall campaign.

This helped set the range apart and a suite of assets were created for use across all advertising and POS materials, online, offline and socially, by all markets globally.