Just smile and choose vegan

As their 30th anniversary year drew to an end, The Vegan Trademark appointed us to deliver an ongoing brand awareness campaign.

Research by The Vegan Society revealed 97% of vegans and vegetarians look for independent vegan verification on food and drink.

We strategically leant into this to conceive the ‘Shopping made simple’ line – a promise that’s immediately backed up on-pack for products carrying the trademark logo – whilst creatively evolving the anniversary graphics. The resulting ‘Just smile and choose…’ campaign will roll out across social and digital channels, launching with the announcement of 50,000 registered products.