Foster carer lead generation

In our latest campaign for The City of Wolverhampton Council, we tapped into an observation they shared on the impact of Covid; that people are discovering and pursuing fostering because they want something better in life.

To support their objective of lead generation, we combined emotive, thought-provoking language to qualify ‘better’ with images that represent the diversity of fostering in the city.

Rolling out across print, social and digital, the creative aims to tune in to their observation and appeal to those new to fostering, whilst helping reduce the drop out of those who begin the process of being a foster carer because it really is worth it.